FEATURED CASE STUDY
KFC IN-STORE
ARTWORK PACKAGES
CLIENT:
SUBZERO DESIGN
SCOPE:
ILLUSTRATION / TYPOGRAPHY /
RETAIL DESIGN
Artwork for international KFC restaurants created to become part of a set of options for the franchise owners to choose from when developing new restaurants or updating existing locations.
The Need
To create a series of images / murals to be used for interiors of international Kentucky Fried Chicken restaurants.
The Goals
To convey some of the core KFC brand elements and beliefs in an unexpected, energetic, fresh and exciting way to elevate the dining experience.
The Solution
We were given the keys to the KFC brand library and were able to put our stamp on it in some fun ways. With a mix of typography and illustration, the murals we created were able to expand the visual brand and create an environment that feels modern while keeping to the rustic roots of the Colonel.
The Takeaway
When you have the opportunity to work with an iconic pop culture brand, don't be afraid to push it and add your take on it. You'll end up with something exciting and add something new to a brand that is always looking to add a fresh perspective.
Additional Work
